Privacy Policy
Effective Date: July 15, 2026
Psoriasis and Eczema Centers of Kentucky PLLC ("we," "us," or "our") respects your privacy. This Privacy Policy explains how we may collect, use, and share information through our website at www.PsOky.com.
Information We Collect
Through our website and related contact methods, we may collect:
- Contact information, such as name, phone number, and email address
- Appointment request information and scheduling details
- Information you choose to provide through appointment requests, referral forms, patient intake forms, or other clinic-approved contact methods
- Automatic website data such as IP address, browser type, device type, pages visited, referring website, approximate location, and interactions with our website through cookies, pixels, tags, Google Tag Manager, Google Analytics, Meta Pixel, or similar tools
How We Use Your Information
We may use collected information for the following purposes:
- Responding to inquiries and appointment requests
- Operating, maintaining, securing, and improving our website
- Providing treatment, healthcare services, and patient support
- Communicating with you regarding appointments, referrals, and clinic services
- Measuring website activity and advertising performance
- Ensuring compliance with legal and regulatory requirements
Important Healthcare Note
This Privacy Policy is not intended to replace our HIPAA Notice of Privacy Practices. Separate HIPAA protections may apply to your medical information and patient records. For information about how we protect health information under HIPAA, please request our HIPAA Notice of Privacy Practices.
Data Sharing
We do not sell your medical information. However, we may share information with:
- Healthcare providers involved in your treatment
- Insurance companies for billing, coverage verification, and related healthcare operations
- Service vendors who assist us in operating our website, scheduling workflow, analytics, advertising measurement, website security, communications, and other business operations
- Legal authorities when required by law or to protect our rights, patients, staff, or clinic operations
Website analytics and advertising vendors may receive limited website activity information through cookies, pixels, tags, or similar technologies. We do not authorize these vendors to use this information to sell your medical information.
Kentucky Consumer Rights
Kentucky residents may have certain rights regarding their personal information, including the right to:
- Request access to information we hold about you
- Request correction or deletion of inaccurate information
- Opt out of certain uses of your information
Please note: healthcare-related records may be exempt from the Kentucky Consumer Data Protection Act and may be protected under HIPAA or other healthcare privacy laws.
Cookies, Analytics, and Website Tracking
Our website may use cookies, pixels, tags, Google Tag Manager, Google Analytics, Meta Pixel, and similar technologies to help us understand website activity, improve the website, and measure advertising performance.
These tools may collect information such as IP address, browser type, device type, pages visited, referring website, approximate location, and interactions with website buttons or forms.
We use this information to improve our website, understand how visitors find us, and measure the effectiveness of our advertising. We do not sell medical information.
You may accept or decline non-essential website tracking through the cookie notice when available. You may also be able to limit cookies or tracking through your browser settings, device settings, or privacy controls provided by third-party services.
If you decline non-essential tracking, our website should not use non-essential analytics or advertising cookies for your visit, subject to the technical settings available through our website platform and tag-management tools.
Important Note About Medical Information Online
Please do not submit medical details, symptoms, diagnosis information, insurance information, medications, photos, urgent concerns, or other sensitive health information through general website areas that are not intended for patient intake or referral purposes.
Appointment requests, referral information, and patient information should be submitted only through the forms or contact methods specifically provided by Psoriasis & Eczema Centers of Kentucky.
Website Security
We implement reasonable technical and organizational measures to help protect information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
Third-Party Links
Our website may contain links to third-party websites, including maps, social media platforms, or other external services. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing personal information.
Contact Us
For questions about this Privacy Policy, your information, or to exercise privacy rights, please contact us:
Psoriasis and Eczema Centers of Kentucky PLLC
901 South Highway 27
Somerset, Kentucky 42501
Call or Text: 606-648-RASH (7274)
Fax: 606-485-3255
Privacy Requests: Please contact us by phone at 606-648-RASH (7274) or by mail at the address above.
Policy Updates
We may update this Privacy Policy periodically to reflect changes in our practices, technology, website tools, or applicable laws. The "Effective Date" at the top indicates when this policy was last revised. Your continued use of our website following changes constitutes your acceptance of the updated Privacy Policy.